This two-hour course teaches you how to use Google Search Ads to develop profitable campaigns that expand your customer base and increase sales. Weand works with Google and the online advertising platform Google Ads.You attract qualified visitors to your business or the most suitable customers when they search for similar products and services on Google.

By the end of the tutorial, you will be able to:

-Create your account on Google Ads

– Set up the first campaign structure

– Set up conversion tracking

– Add relevant audience, set bids and budgets and targeting

– Set up ad groups

– Do effective keyword research

– Create impactful and relevant ads

– Navigate through the Google Ads Dashboard

– Learn about Tools and Settings available on Google Ads

– Optimize ad campaigns to generate conversions and be profitable